AI sales assistant for Instagram & TikTok

Sell in the DMs, without living in them.

Sello answers your customers, checks your stock and writes up orders. When it’s time to get paid, it hands the chat back to you.

Join the waitlist See how it works
  • Instagram
  • TikTok
  • WhatsApp soon

How Sello works

Set it up once. Then get back to your day.

The everyday chaos

From “how much?” to a ready order.

They message

Sello replies

Answered in 4s

dis bag still dey? Yes, 3 left at ₦38,000. Want it delivered?

Sello answers every customer, keeps your stock honest and writes up each order, so you only step in when it’s time to get paid.

Features

Small things, done properly.

01

Stock that stays honest

Sello knows what’s left, holds items while a customer pays and never promises something you’ve sold out of.

Twist hoops₦14,000
3 left Low stock
  • Live stock counts
  • Holds while they pay
  • Low-stock alerts
02

Sounds like you

Pick how Sello talks, from polished to proper Naija. Customers get your shop’s voice, not a robot’s.

Good afternoon. Yes, the pink bag is available for ₦38,000.

  • Polished
  • Friendly
  • Naija
03

Orders, written up

Item, size, address and delivery fee pulled straight from the chat. No more scrolling up to find what they said.

ORDER #1043

Pink quilted bag₦38,000

Delivery · Lekki₦3,500

Total₦41,500

  • Item and size
  • Delivery address
  • Totals in naira
04

Knows when to call you

Discounts, complaints, anything unusual. Sello pauses and hands the chat to you instead of guessing.

CN

Can you do ₦30k?

Chioma wants a discount Your call, Kemi
  • Discount requests
  • Complaints
  • Payments
05

Up at 2am, so you don’t have to be

Late-night scrollers become morning orders. Sello answers whenever customers are shopping.

2:14

Tuesday, 3 November

Sello Replied to Ife about the gold hoops
Sello New order ready · ₦12,500
  • Replies around the clock
  • Quiet hours for you
  • Morning catch-up
06

A clear end-of-day summary

What sold, who’s waiting and what’s running low, in one short note each evening.

TodayMON

Chats answered38

Orders ready9

  • What sold
  • Who’s waiting
  • What’s running low

Built for the shop that lives in your phone.

Set it up from your phone in minutes. No laptop, no website and no tech team needed.

Works where your customers already are.

Instagram and TikTok today, WhatsApp next. Sello plugs into the apps you already sell on.

You stay in charge.

Sello never moves money. It hands the chat to you the moment a customer is ready to pay.

FAQ

Questions, answered.

  • Yes, if you want them to. You choose whether replies are signed as your shop’s assistant. Either way, Sello only says what you’ve told it about your products, prices and delivery.

  • Sello writes up the order and taps you in. You send the payment link or account details yourself, so money only ever moves when you say so.

  • Anytime. Tap “Take over” and Sello steps back from that conversation until you hand it over again.

  • Instagram and TikTok to start. WhatsApp Business is next on the list.

  • Early access is free. Pricing will be shared with the waitlist before launch, with a plan that works for small shops.

Early access

Get your evenings back.

Join the waitlist and be one of the first shops to try Sello.